When I was younger, I was a big fan of just doing things. I would jump into a project and did not want to listen to the advice of others. It took one day in a Home Depot for me to finally switch that mentality. I don't remember what I was shopping for, but it was very difficult to find. My friend went one way and I went the other way. He asked someone and found the best tool in 5 minutes. I wandered for 10 minutes and came back with a similar, but wrong tool. It was at that point that I decided to try to rely on experts as much as possible. For me, this is no different on the web as anywhere else.
Deciding who the experts actually are is one difficulty on the web. In a face-to-face setting like Home Depot, the experts are clear. They are wearing orange smocks or they are covered in the same dirt/ paint/ lawn clippings you are except they walking around with more purpose. On the internet, it can be more challenging. I could introduce myself as the most highly regarded home construction expert in the world and you may not realize for a while that I am just a beginner.
Another obvious, but important point here is that someone could be an expert in home repair, but not have any knowledge about neuroscience or instructional design. So, choosing the right experts is important. Going to the right sources for the right information is important.
The Sharky book talks about "publish now, filter later." To find an expert, you would need to filter through many more non-experts. However, those experts have more channels to reach you, so what may have cost a subscription in Web 1.0 would be free on a blog now.
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